NewswireNigeria® is Nigeria's first-ever Business 2 Media (B2M) information portal. A concept of Private Media Mart Limited, this portal is meant to service the entire Nigerian and West African media markets before taking control of the newswire market segment in the whole of Africa.
Relying solely on the unique advantage of understanding the needs of the average African journalist, the desires of the business community, and the role of the media gatekeepers, NewswireNigeria® is structured to help business concerns (especially) gain the attention of the media without stress.
Unlike any other newswire service in the world, NewswireNigeria® is strictly built upon the noticeable limitations of other services to create a complete media information resource centre on the Internet that is focused solely on the Nigerian and African markets. Our Portal is borne-out of four years of intensive research and development, which has transformed into what we refer to as: “journalists’ response to journalists’ challenges”.
With the cost of gaining media attention in developing economies, like in Nigeria and most places in Africa, continuously on the rise, NewswireNigeria® is structured to offer a more realistic access to the crème of the media in Africa’s fastest growing economies, especially Nigeria.
The reach of the NewswireNigeria® portal is presently 97% of all major news outlets in Nigeria (print and electronic), with a media membership of about 2000 and rising. Our target is to achieve a minimum of 99% for the country before reaching-out to the rest of West Africa.